When we first checked out our new headphones, we noticed the box said 'improved bass by cool. We had to wonder, is this marketing jargon, or the real thing? But it only took a moment to realize that bass was not kidding.When we first checked out our new headphones, we noticed the box said 'improved bass by cool. We had to wonder, is this marketing jargon, or the real thing? But it only took a moment to realize that bass was not kidding.